Kellogg's brand reputation is damaged by dropping Michael Phelps.
More and more people seem to think getting a shit-load of gold medals at the Olympics ought to count for more than getting a buzz at a party.
By the way, which sounds better?
a) The War on Drugs: It's like Prohibition only we're not dumb enough to target booze this time!
b) The War on Drugs: Call it a war, and the taxpayers will gladly buy the police assault weapons!
c) The War on Drugs: Just Say No to the Fourth Amendment!